Cadrys
Cadrys is a luxury rug and carpet brand located in the Eastern Suburbs of Sydney. They stock handmade classic and contemporary rugs, as well as tufted carpets. During my 5 years with them as the inhouse lead designer (2015 to 2020), I designed and managed their website content, email marketing, social media, contemporary collections, and all bespoke and custom residential rug designs. Additionally I designed their commercial rugs for various Meriton hotel lobbies, Aria restaurant in Sydney and more.
Email marketing
The featured email marketing example depicts some of the marketing emails developed for the new website I oversaw and managed during the 2020 Covid outbreak, responding by working with product management and the backend developer to migrate our WordPress website to a Shopify store, becoming one of the first in Australia to sell luxury rug products directly through eCommerce.
